Soda 2025 is a strategic initiative launched by the American Beverage Affiliation (ABA) in 2014. Its main goal is to scale back the beverage trade’s environmental influence by selling sustainable practices and accountable consumption habits.
The initiative focuses on three key areas: decreasing water utilization, reducing greenhouse fuel emissions, and rising recycling charges. By setting bold objectives and collaborating with stakeholders throughout the availability chain, Soda 2025 goals to drive significant change throughout the beverage trade.